According to an article in The Wall Street Journal, a Florida-based real estate agent has orchestrated a campaign against Lennar Corp., one of the nation's largest homebuilders. The real estate agent, Mike Morgan, claims that he is owed over $200,000 in commissions in home sales that he made but that were later rescinded by Lennar. (Lennar accommodated some 130 home buyers who got cold feet when Florida's real estate market began hitting the skids.)
Mr. Morgan's website www.defective-homes.net points to many alleged shortcomings of Lennar's homes.
It is interesting to note that Lennar is highly concerned about defending its reputation in this dispute. Stuart Miller, Lennar's CEO, is quoted as saying, "As a company with a 50-year history of exemplary customer service and integrity, we are left with no choice but to vigorously defend our company against those who attack our name and reputation with unfounded allegations."
Perhaps partly because Mr. Morgan is using his site for private gain, a federal magistrate judge recommended a preliminary injunction preventing Mr. Morgan from using the word "Lennar" in Web-site domain names.
These are some of the issues that will be discussed at IncreMental Advantage's Reputation Management Conference. Visit www.incrementaladvantage.com for more details. Or contact Neomi Barazani at firstname.lastname@example.org or 609-919-1895 ext. 100.